Tuesday, July 27, 2010

Brilliant Marketing Strategy

The Cardinals have an interesting and creative ticket promotion that I would jump all over if I was in St. Louis. At 9 am on game day (not sure if this for day games and for night games), the ticket office sells 275 pairs of tickets for $11 each. The catch - you don't know where the seats are until you open the envelope with the tickets inside. You might get a field level seat; you might get an upper deck seat. I'm sure the cheap seats far outnumber the good ones, but using a game day lottery system to sell off unused tickets is a great idea.

As the Mets slip further away from playoff contention, I spend a lot more time thinking about the business behind the game. I'm starting in MPS in Sport Management this fall (as if I needed another distraction from maintaining this blog!) and ideas like the Cardinals' ticket selling scheme is the reason I am so interested in the program. When you root for a team that is so poorly run, it becomes painfully apparent that professional franchises can be run much more intelligently and efficiently.

If there's anyone still reading - what are some of your ideas for running a professional franchise?

5 comments:

Mack said...

oh ... that's easy...

find an owner with lots of moolah and no desire to run the day to day operation....

TW said...

I have an idea on how to keep your readers: Write more than twice a month.

Jack Flynn said...

Everyone's a critic.

TW said...

Who's a critic? I would just like to read more about productive outs and crackerjack, that's all.

Mackle said...

Congrats on the Sports Management schooling! I think you will be excellent at it.

Hopefully the Mets hire you so I will have someone to call up and complain to when they do something stupid.

Yes, I did manage to make your 34rd degree about me.

And yes, you will now have more degrees than the Masons.