The Cardinals have an interesting and creative ticket promotion that I would jump all over if I was in St. Louis. At 9 am on game day (not sure if this for day games and for night games), the ticket office sells 275 pairs of tickets for $11 each. The catch - you don't know where the seats are until you open the envelope with the tickets inside. You might get a field level seat; you might get an upper deck seat. I'm sure the cheap seats far outnumber the good ones, but using a game day lottery system to sell off unused tickets is a great idea.
As the Mets slip further away from playoff contention, I spend a lot more time thinking about the business behind the game. I'm starting in MPS in Sport Management this fall (as if I needed another distraction from maintaining this blog!) and ideas like the Cardinals' ticket selling scheme is the reason I am so interested in the program. When you root for a team that is so poorly run, it becomes painfully apparent that professional franchises can be run much more intelligently and efficiently.
If there's anyone still reading - what are some of your ideas for running a professional franchise?